You started your business because you have a message to share, and you want to get paid well for what you love. You deserve that. But it’s not always as easy as it looks.
And frankly, you’re tired of all the pushy, hypey marketing you see online.
I know you’re really smart. You might have had a successful career and now you want to grow a business that leverages your experiences, but in a way that you’re passionate about.
Or you might have grown a successful business offline, and now you want to bring it online so you can reach more people and earn leveraged income.
I want you to know something important…
You can market yourself with heart vs. hype. And you can earn a great income doing it.
Marketing with heart honors you — your value, vision and voice — so you can build a profitable business you love. Above all, it’s about showing up in your business in a meaningful and authentic way.
The Marketing with Heart System follows a clear 6 step process that honors who you are. These steps form the strategic foundation for your business success.
1. Solve the Niche Puzzle
You have to be clear about WHO you help, WHAT solution you provide and WHY people should work with you. This is what I call, solving the “Niche Puzzle”. I’ll help you solve this puzzle by taking a holistic approach that starts from within you. We’ll sort through your “brain dump” of ideas to find the golden nuggets that make you shine.
2. Create Authentic Messaging
Your message is so much more than a sentence or phrase. To really stand out, you need to create a Messaging Platform. I’ll help you create your Messaging Platform, so your authentic message is heard and remembered.
3. Design Your Client Journey
You want to move beyond selling your time and start selling packages of your services. I’ll help you design your Client Journey (aka Signature System), so you can clearly explain your offer and inspire clients to hire you.
4. Grow A Targeted List
We’ll build the lifeline for your business – a targeted, responsive list of your favorite clients.I’ll help you create a valuable giveaway and landing page that entice people to join your list. And we’ll identify the best list building strategies that work for you.
5. Inspire Action
You’ll learn how to weave your message into all that you do — with compelling copy that inspires people to take action.We’ll revise all your copy including your website, email autoresponder, and landing pages.
6. Fill Your Programs
Want to fill your first (or next) program? We’ll create your entire launch strategy — the simple way. We’ll decide the best strategy for your business and for you, and create all the marketing material you need to fill your program.
Once you have these elements in place, then you can start marketing from a place of clarity and confidence. You’re marketing with heart not hype. No more craziness or spinning in circles. Just solid strategies that honor you and your prospective clients.
If that sounds like a breath of fresh air, then I want to share an invitation with you. I’m opening my calendar to you for a complimentary Marketing with Heart Strategy Session.
We’ll look at your business and see where the clarity and focus are off. I’ll help you identify some of the opportunities and challenges you might not see, so you can make your marketing easier and more authentic. And then we’ll create a clear action plan to help you get the results you’re looking for. If you want my help implementing that action plan and it feels like a good fit for us both, I’ll be happy to share how I can best support you.
“I’ve made more progress in my coaching business since working with Cindy than I had made since I started coaching 5 years ago.”
“Before I met Cindy, I wasn’t clear about what my message was or who I was talking to and how I’m really different. I knew I needed to expand my reach and do online coaching programs. Cindy helped me create my Signature Program and market it. I did a seminar and invited those to go deeper with me and it was such a natural extension of who I am that it didn’t feel like selling. I filled my course and made over $4,000 in that one group. Cindy knows what works and she shares so many valuable tips and ideas. I’ve made more progress in my coaching business since working with Cindy than I had made since I started coaching 5 years ago.” ~~ Sharon Shelton
“Cindy helped me go from dollars per hour to programs sold”
“When I first started working with Cindy, I was overwhelmed and burnt-out! I was working 14 hour work days and my business was taking over my life. Cindy helped me go from dollars per hour to programs sold. She helped me clarify my niche, create my giveaway and craft my signature speech. Since working with Cindy, I have already converted 5 current pay per session clients to my new program and sold 2 new programs. Cindy is very caring; this is evident in every conversation and email exchange that I have with her. She is very giving with her resources. Cindy has an amazing talent of taking my ideas and simplifying them into manageable action steps. I look forward to continue working with Cindy to build my list and my online presence. I can’t wait to leverage my program to earn more money and Cindy is the one to help me do just that! I highly recommend Cindy to anyone who is looking for a coach who cares!” ~ Bonnie Giller, BRGHealth.com
“Without her, I’d still be waking up at three in the morning”
“Cindy is smart, intuitive, and super-fun to work with. She has one of those minds that can see right to the heart of a thing. No wonder part of her genius is helping people to craft a powerful core message. Thanks to her I have one. Without her, I’d still be waking at three in the morning with a spinning mind, a swarm of ideas, and no coherent way of bringing it all together.” ~ AMary Reynolds Thompson, founder of Write the Damn Book and author of Embrace Your Inner Wild and Reclaiming the Wild Soul. www.reclaimingthewildsoul.com
“I’m now attracting more of my ideal clients and earned more than $11K in just a short time”
“Asking Cindy to help me gain more clarity and momentum for my new on-line business has been one of the best business decisions I’ve ever made. Before working with Cindy I knew what I wanted to achieve and had ideas for how to do this but it wasn’t coming together in the way I’d hoped. Cindy was brilliant at holding my vision and helping me find a way to better express my authentic self through my programs and in my marketing. Thanks to Cindy’s support and ideas I’m now attracting more of my ideal clients and earned more than $11K in just a short time – and growing!” ~ Alisoun Mackenzie, Alisoun.com