Here are some resources that I personally use to build my business and stand behind 100 percent. Some are even my own:)
Marketing is sharing your message with the right people so they’re inspired to take action. So if you don’t know what your message is, how can you expect your marketing to work? You can’t! On this free training, you’ll discover the 3 biggest mistakes people make with their message, and the exact steps you need to take to create an authentic, client attracting message. You’ll learn the special ingredient that transforms your message from boring to magnetic and completely unique to you. You’ll get real life examples so you can really see how this works, and start creating your own Magnetic Message.
Free Niche Success Kit
Do you know WHO you help, WHAT you help them with, WHY they should work with you?vIf you can’t confidently answer those 3 questions, then you aren’t as clear as you need to be about your niche, and it’s going to make marketing yourself a lot harder. In this free Niche Success Kit, you’ll get the same proven, step-by-step process I use to help my clients discover or refine their niche. As you’ll discover in the free training, finding your niche is about much more than just choosing a target market and figuring out what they want. You come to your business with a wealth of skills, experiences and passions. I’ll show you how to leverage everything you bring to the table in your business so you can choose a profitable niche you love.
Free Community Coaching Calls
Building your business is much harder when done in isolation. You want to stay on top of the most cutting edge strategies to help you grow your business and interact with other like-minded entrepreneurs. I do regular free training calls for my Community where you’ll learn practical strategies delivered from the heart combined with valuable discussion. We keep these calls interactive so you can have your questions answered and your voice heard. The calls take place in our private Facebook Group. Even if you’re annoyed with Facebook, I do hope you’ll join us. I promise to make it worth your while!
Hostgator is the web hosting provider we use. They have saved my butt many times with live technical support and an easy to use system. The pricing is super reasonable. I recommend the “baby” account, which is only around $8 per month. Note: If you have a WordPress website, make sure you use WordPress.org and host it through a service like Hostgator. If you use WordPress.com, WordPress hosts it for you which sounds good, but the truth is, you don’t have control over your site the way you do if it’s hosted by an outside service. And you want to be in control of your own website.
Getting hacked is awful – trust me, I’ve been through it more than once. I finally got wise and installed Securi on my websites. It’s affordable and a heck of a lot less expensive than paying someone to remove the malicious software from your site.
I’ve used different programs but by far the easiest and least expensive resource I’ve found to create membership sites is Wishlist. If you have a WordPress website, you’re going to love this. Wishlist is just a WordPress plugin. Just upload the plugin, and within minutes you’ll have your own membership site, complete with protected, members-only content, integrated payments, member management, and a lot more. I actually use it for my Membership Program and for some of my online training programs.
If you want a beautiful, easy to use and comprehensive way to manage all of your programs (and put them under one roof), then check out AccessAlly. That’s the system I’m using on this site. It’s a WordPress plugin that integrates beautifully with various Contact Management Systems. Click here to get your first month for just $7 so you can give it a go.
You want to make it super easy for your clients, prospective clients and colleagues to schedule appointments with you. And I’ve found a tool that not only makes it easy for them but for me! I love Acuity Scheduling because it’s easy for people to schedule an appointment and it sends them a reminder email so they don’t forget. It’s very easy for me to set up and it syncs with my online calendar. I can tailor it to my brand, and I can tailor the follow up emails they get. It’s very affordable and you can get a free trial to test it out.
My new, favorite way to host client meetings – both for private clients and group coaching calls is Zoom. I love that we can all see one another (you can turn off your camera if you like), creating stronger engagement and connection. And you can share your screen, which is great for teaching and demonstrating. You can also use Zoom for webinars, and what I love most is that you can share your screen and your webinar guests can see your face (if you like). You can sign up for a free account here.
Everwebinar is a simple tool designed to totally automate your webinar marketing. You can record your webinar at your own convenience, and then literally ‘play it on demand’ for your audience – multiple different time zones, as many times per day or week that you wish. It’s super easy to use and affordable. Check out the bonus package here.
I’m often asked about about where to find a good designer. I personally use 99designs.
You can choose from thousands of talented designers, who can create anything from logos to banners to business cards. I’ve used their team of designers to create logos for programs and other great graphics. Give it a go!
It’s super important that when you use stock photos, you have the rights to that photo or image or you run the risk of getting in trouble for intellectual property infringement.
The good news is there are a ton of resources you can use to find images and photos.
Flickr is a great resource offering free images and photos you can use on your website. However, not all images on Flickr can be used. You can’t use a copyrighted image. You can use images under the Creative Commons License category, but there are rules you have to follow. If there’s an attribution license attached to the image, you can use it so long as you give credit by linking back to the site where the image came from (you can put the credit near the image or at the end of a blog post).
I prefer to buy stock images, which you can purchase and then use on a royalty free basis. It’s hassle free, affordable and gives me a great selection of images. The source I use and recommend is DepositPhotos.
This is by far the quickest, easiest and least expensive way to create landing pages and more. There’s no technical knowledge required – you’ll get a ton of templates to choose from so you don’t have to start from scratch. You can use it with WordPress or have LeadPages host your content for you, so you can start building your list even if you don’t have a website. You will be amazed at the high conversion rates you get. Lead Pages is by far the best investment you can make if you want to build your list with instant landing pages that all the pros use!
List Building Training
Imagine being personally guided to transform your message into a targeted, engaged list of people who value you and want to work with you. You’ll get hands on support to build a targeted and responsive list of potential clients who value you. And you’ll learn how to infuse your message in all of your marketing, so you can build a strong brand and become a leader in your niche, without having to resort to hype or manipulation. If you want to get advance notice for when we start our new Message in Action Mentoring Program, just click here and you’ll be on the VIP list.
This is the keyword research tool I use and recommend, but it is so much more than that. Market Samurai is a “secret weapon” to uncover “gold-nugget” keywords that bring you targeted traffic and high conversions. You can get a free trial with tons of free training.
Shopping Cart Systems
If you’re selling from your website, you need a way to take payments.
PayPal is probably the simplest and most affordable option but it won’t give you functionality like affiliate programs (where you pay joint venture partners for promoting you) or customer relationship management.
If you want a more advanced solution, you’ll need to set up the following:
1) A merchant account, which handles the financial processing of the credit card transaction with the banks and card brand (VISA, MasterCard, etc). We use PowerPay
2) A payment gateway, which provides the technology to securely capture and transfer the credit card information from a website shopping cart to the merchant account. We use Authorize.net
3) A website shopping cart, which tracks purchases and allows customers to add items for eventual checkout
We use Powerpay.biz for our merchant account, and Authorize.net for our payment gateway. Powerpay is one of the largest resellers of Authorize.net, so you can get a deal when you bundle their services.
Some of the top shopping cart services include 1ShoppingCart, InfusionSoft and Office AutoPilot. These systems all have different functionalities, but they all include email management systems, so you don’t need to set up a separate email service like Aweber.
1ShoppingCart is a great system, especially if you’re just getting started with online transactions. It does offer affiliate management as well, for an additional price. I found a reseller of 1 Shopping Cart that offers 30% affiliate commission instead of the usual 10%.
All-In-One System Plus Support
We use and recommend Infusionsoft if you want an all-in-one solution for email marketing, affiliate marketing and website sales.
It’s not the easiest system to get set up, so would I recommend hiring an Infusionsoft expert to help you get going.
Kathy is the person that helps me with Infusionsoft. She has been working with me since 2010 and is an Infusionsoft Certified Consultant. To find out more about Infusionsoft and how it might help your business grow, contact Kathy directly at this link or at firstname.lastname@example.org, and she’ll not only take good care of you, but help you negotiate a great deal.
*Let me be completely transparent here:
Many of the links on this page are affiliate links which means that I earn money if you choose to buy at some point in the near future. Thank you for trusting my judgment and allowing me to share these resources while making some additional money! I do believe these are some of the best resources I am using in my business so I hope you’ll love them as much as I do.
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