Meet Cindy

You’re passionate about making a difference for your clients and growing a successful coaching business.

But how do you stand out from everyone else who does what you do, and attract more of your ideal clients?

I’m Cindy Schulson and I help coaches clarify and communicate their brilliance, so they can stand above the noise and attract more clients by marketing with Heart vs. Hype.

I’ve been working with coaches since 2010, and before that I worked in Strategic Communications for amazing companies like Coca-Cola, Visa and global consulting firms.

I’m also a proud Guest Expert at The Coaching Tools Company.

I love working with coaches! Because when I can help you get your message heard, you can help so many more people. There’s this beautiful snowball effect.

But over the past few years, the “coaches who coach coaches” niche has gotten so crowded that I was actually thinking about shifting my focus. I was just so tired of all the hype and noise.a

So I looked deep down within myself and made a decision. Rather than get annoyed by all the hype, I decided to take a stand against it.

Because I truly believe that when you market with heart vs. hype, you attract the clients you most love to work with.

Why is that?

Marketing with hype uses manipulation, false scarcity and false expectations that prey on people’s fears and insecurities. That tends to attract people who want the “magic bullet”, which we all know, doesn’t exist.

Marketing with Heart comes from a completely different place. It honors you and the people you’re here to serve. It honors your value, your vision and your voice.

It’s about creating messaging and marketing that connect with the hearts and minds of your ideal clients, and speaks your truth.

So you can attract clients who don’t just value what you do, but who you are.

I love helping my clients clarify and communicate their unique value in a powerful, authentic way.

My greatest gift is my ability to take your “brain dump” of ideas, and find the golden nuggets that make you shine. Then create messaging and offers that inspire your ideal clients to take action!

I’m a to the point person who will be honest and upfront with you – what you see is what you get.

I love to laugh and surround myself with positive people. If I’m ever lucky enough to meet you in person, get ready for a big hug! In the meantime, please accept my virtual hug.

If you want to get my eyes on your business, schedule a complimentary 15 minute Marketing with Heart Strategy Session.

Schedule Your Call with Cindy

As soon as you do, you’ll get a Bonus Quiz to help you pinpoint how you’re doing with the biggest roadblocks that slow down most coaches. We’ll review your quiz results together on our call!

You’ll walk away with a clear roadmap of what you can do to gain more clients and income. And if it looks like a good match, I’ll be happy to share how I can support you. No hype, no pressure. That’s just not my style.

Take care and we’ll talk soon!

“Getting speaking engagements and clients, and have even raised my prices” “As an expert in my area, I was too close to things to be able to communicate my message. Cindy helped me create a message that speaks directly to my ideal client. She helped me package my services in a Client Journey, and create simple marketing strategies that resonate with me. As a result, my focus and confidence have increased exponentially. I’m getting speaking engagements and clients, and have even raised my prices. Cindy is an amazingly versatile coach, as well as inspirational cheerleader and accountability partner.” ~ Dr. Pauline Morris

“Attract the clients who are truly aligned with me” “When I first started working with Cindy, my goal was to create a marketing message that would attract clients. What I didn’t expect, was it would become a transformative journey of self discovery to really tap into my ‘why’. It’s so empowering to be able to put a clear voice to your core heart message. As a result, marketing is no longer a necessary evil, but a natural and authentic way to share my purpose and attract the clients who are truly aligned with me.” ~Amy Akashi