with Cindy Schulson.
Here’s How I Can Support You
As a coach, you want to do the work you love with the people you love to work with. AND you want to get paid the true value of your services.
For that to happen, you need to be crystal clear about who you help, what you help them with, and why they should work with you.
That clarity is especially important online because it’s such a noisy place.
The good news is you don’t have to shout to get your message heard. You just need a powerful message and offer, combined with marketing that’s effective and true to you.
Hi. I’m Cindy Schulson and I show coaches how to clarify, package and communicate their unique value so they can rise above the noise and enroll more clients by Marketing with Heart.
I’ve been supporting coaches since 2010, and before that, I had 10 years of Strategic Communications experience working for companies like Coca-Cola, Visa and global consulting firms
Who Do I Work With?
You’re a coach or consultant with real expertise and passion for what you do.
You understand that marketing for coaches is important, but haven’t put all the pieces together so they flow in a way that’s simple, authentic and heartfelt.
I want you to know something important..
You need to CLARIFY before you CREATE.
Most coaches start marketing themselves before they have the clarity they need. And they struggle as a result.
Why is that?
Because your marketing needs to focus on your ideal client AND position your offer. So if you don’t have clarity on your ideal client AND offer, your marketing isn’t going to be effective.
Ready to change that?
How Can I Support You?
I guide my clients through the Marketing with Heart Journey — a simple and proven way to consistently enroll more clients in a way that’s authentic and aligned to you.
1. Clarify
Clarity is essential to your marketing success.
We’ll make sure you’re crystal clear about your coaching niche — one that leverages your greatest strengths and is aligned with your passions.
Then we’ll create a Magnetic Message that connects with the hearts and minds of your ideal clients.
So you can clearly explain what you do in a way that lets you stand out from everyone else, and speaks your truth.
2. Convert
Most coaches fall into the trap of selling their time or bundles of time.
The challenge is that coaching is super intangible – it’s like selling air.
So what’s the solution?
You’ve probably heard that you need to sell the transformation vs. your time. But given how intangible coaching is, it’s hard for your potential clients to see (and trust) that you can deliver that transformation.
That’s why I help my clients design their own Client Journey.
Your Client Journey is the Strategic Framework you guide your clients through. It’s the steps you take with your clients and the results you help them achieve at each step.
A well designed Client Journey makes it easy and natural to sell your coaching. And, if you’re like many of my clients, you’ll double your fees!
I’ll also show you how to turn your Client Journey into a Signature Program that brings your clients amazing clients and naturally inspires them to continue working with you.
3. Captivate
Now that you have clarity on your niche, message and offer, you’re ready to create marketing that works.
Marketing that speaks to your ideal clients, and positions your offer.
You don’t want to just share tips and resources though. You want to add meaningful value.
That’s why you want to teach your Client Journey in your marketing.
I’ll show you how to teach your Client Journey, so you build trust and position your services.
When you do this, your marketing does the heavy lifting for you so you get easy YES enrollments and scale your coaching business.
Your Next Step
Are you ready to clarify, package and communicate your unique value so you can rise above the noise and consistently enroll more clients by Marketing with Heart?
Then let’s talk.
Click here to schedule your 15 minute complimentary Marketing with Heart Strategy Session.
You’ll get a bonus training and quiz to help you pinpoint how you’re doing on the biggest roadblocks that slow down most coaches. We’ll review your quiz results together on our call.
I look forward to speaking with you soon!
“Before I met Cindy, I wasn’t clear about what my message was or who I was talking to and how I’m really different. I knew I needed to expand my reach and do online coaching programs. Cindy helped me create my Signature Program and market it. It was such a natural extension of who I am that it didn’t feel like selling and I filled my course. Cindy knows what works and she shares so many valuable tips and ideas. I’ve made more progress in my coaching business since working with Cindy than I had made since I started coaching 5 years ago.” ~~ Sharon Shelton 
“When I first started working with Cindy, I was overwhelmed and burnt-out! Cindy helped me go from dollars per hour to programs sold. She helped me clarify my niche and message, create my giveaway and craft my signature speech. When I’m clear on my core message, it shines through to my clients and I see the lightbulbs go off for them. I’ve already attracted 16 new long term clients thanks to my new messaging, and sold 2 new programs. Cindy is very caring and giving with her resources. She has an amazing talent of taking my ideas and simplifying them into manageable action steps.” ~ Bonnie Giller 
“Asking Cindy to help me gain more clarity and momentum for my new on-line business has been one of the best business decisions I’ve ever made. Before working with Cindy I knew what I wanted to achieve and had ideas for how to do this but it wasn’t coming together in the way I’d hoped. Cindy was brilliant at holding my vision and helping me find a way to better express my authentic self through my programs and in my marketing. Thanks to Cindy’s support and ideas I’m now attracting more of my ideal clients and earned more than $11K in just a short time – and growing!” ~ Alisoun Mackenzie 