with Cindy Schulson.
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Brand Message Template
Create a Message that Captivates Your Ideal Coaching Clients
Hello Heart. Goodbye Hype.
You know how important it is for your marketing to get the attention of your ideal clients.
But but you're tired of all the noise and hype you see online.
I want you to know something. You DON'T need to shout to get your message heard.
The best way to stand out online and captivate your ideal clients, is by Marketing with Heart vs. Hype.
What is Marketing with Heart?
As a coach, you want to market yourself in a way that honors you - your value, vision, and voice.
You also want to honor your clients. No intimidation, exaggerated claims, or twisting the knife of pain. It doesn’t feel good when others do that to you so why would you do it to them?
Marketing with Heart allows you to attract clients who value what you do AND who you are.
Who is This For?
Coaches who want to stand out and enroll more ideal clients. And do it with integrity and heart.
You have great expertise to share with your clients, and passion for what you do.
You're committed to not just getting clients, but getting clients results.
You want to earn the true value of your services, but struggle to clearly communicate and package your unique value.
Above all, you want your coaching business to feel simple and aligned.
So you can help more people, earn more income and have the flow and freedom to love your business.
Want to learn how to achieve that?
Work With Me
Free Trainings
Free resources and trainings to help you position yourself as the #1 choice for your ideal clients.
Programs
Get the training and support you need to stand out online and enroll more of your ideal clients.
When I first started working with Cindy, I was overwhelmed and burnt-out! Cindy helped me go from dollars per hour to programs sold. Since working with Cindy, I've already attracted 16 new long term clients thanks to my new messaging and am creating new programs so I can earn more leveraged income. Cindy is very caring; this is evident in every conversation and email exchange that I have with her. She is very giving with her resources and has an amazing talent of taking my ideas and simplifying them into manageable action steps.
Bonnie Giller, www.dietfreezone.com, BRGHealth.com
Cindy has an amazing ability to get straight to the heart of the problem when she coaches a client! I love watching her challenge clients to go beyond their comfort zone, which ended up creating amazing breakthrough moments. You can always count on Cindy to share straight forward insights, then coach around finding the shortest path to a solution. Cindy truly cares for her clients and shares her observations. I love her approach, it’s not often that a coach is willing to be so transparent with clients and serve them at the highest level of integrity
Milana Leshisnsky, Milana.com
“Working with Cindy as my coach has made a huge difference in my confidence of turning out a high-quality and profitable marketing launch. I find her insight especially valuable in assessing whether my message would getting across the way I intended it. She has the knack of looking at a piece of marketing copy — whether it’s an email, sales page or script — and discerning right away how to make it more concise and impactful, so my readers will immediately feel what I want to say. In addition to the messaging, Cindy is always right on target in evaluating the content of my marketing campaign. She not only has strong copywriting skills and excellent marketing instincts, but has a special ability to explain the rationale behind her ideas. I can’t imagine anyone better at conveying knowledge and training others in her areas of expertise.”
Bonnie Mincu, ThrivewithADD.com
I came to Cindy as an overwhelmed creative entrepreneur with so many ideas for possible projects! Cindy helped me clarify where to put my energies first and which project to focus on that was not only doable in a short amount of time, but also would bring in much needed cash to my business. We broke the project in to manageable steps, she gave me tools and resources and the encouragement I needed when I doubted my abilities. I now have a signature program product that I had dreamed about creating for years. I’m now earning passive income, and I leveraged that program to sell 15 group coaching slots and additional private coaching, to reach my first 5 figure month
Amy Schoen, MotivatedtoMarry.com
"Cindy has a true gift for my messaging and is my go to ‘Messaging Muse’. I turn to her whenever I need to get crystal clear about how to communicate my message and what makes us unique. She has the ability to pull my brilliance out of me and capture my message in a way that feels true to my voice. Not only that, but she’s wonderful to work with, super smart and always deliver more than I expect.”
Jane Deuber, JaneDeuber.com
Without Cindy I know my business wouldn’t be where it is today. She helped me find my niche, and develop everything I need to build my list and sell my services. She helped me create marketing messages that appeal to my ideal client and are authentic to me, and showed me how to monetize so I can leverage my time and earn more. Cindy is always willing to go the extra mile to make sure her clients are happy and successful in what they do. It’s my pleasure to recommend Cindy to anyone who is searching for their niche, trying to market their program or service, or wants support learning how to pull all the pieces together.
Kimberley Seitz, Ph.D., KCoachConsult.com
"When I first came to Cindy, I knew I wanted to refine my brand but was in a confusion zone of transition. I knew my success depended on the clarity of my new messaging, but just could NOT see the forest for the trees!!! I knew I could waste more time trying to accomplish something outside my area of expertise and end up where I don't want to be OR I could give myself the gift of an inspired coach with the precise skills and a genuine care for her clients to make it through this transition. Cindy helped me rise above the trees and gain a bigger vision for my work. She helped me revise my website, marketing strategy, copy and more. Now, I have the clarity and confidence I need to get my work out into the world in a bigger, bolder way. I highly recommend coaching with Cindy!"
Georgette Star, LifeBlessing.com
Working with Cindy has been invaluable. She is highly skilled at developing my ability to look at my business with both a telescopic and a microscopic lens. While she is brilliant at creating programs, she makes sure my vision of a program remains tied to the bigger strategic picture. She has also cut through all the information swirling in my head, to help me zero in on the strategies that would be the most advantageous for me at each stage. Cindy urged me to offer a different type of coaching package for my clients, despite my initial hesitation. The first week I followed her advice, I sold $10K in coaching. Cindy is unfailingly generous with sharing her resources and her time. I especially value her direct style of communicating, which is right on target and keeps me moving forward in the right direction.
Bonnie Mincu, ThriveWithADD.com
Before working with Cindy, I was so frustrated because I had been trying to find my niche for a year and a half. I had no message and was a generalist. Cindy quickly helped me figure out my niche and create my message. Now, I’m getting retainers for $20,000 and more. I highly recommend working with Cindy. With the investment in your self and by taken action, miracles will happen before your very eyes.
Nicky Stansbury, www.nicholyncoaching.org
“Cindy helped me get immediate clarity on how to focus my passion and get crystal clear on who my ideal client is. I’m now able to convey my message clearly and concisely so my ideal clients sit up and take notice. Cindy also helped me shift from selling my time to creating my own Signature System. As a result, I got my first 6 month coaching client! I’m so glad I found Cindy and got started with this process right away, it’s been a key to my overall success!"
Sarrah Chapman, Soul Abundance IQ
Coaching with Cindy is a wonderful experience. Not only has she helped me to get clarity on my niche, her generous nature and strategic approach has brought great success in my practice. A very powerful thing I have learned from Cindy, is that it is perfectly okay to be authentic, open and yes…even vulnerable. She has helped me grow within myself and that has led to my practice growing as well. I am now attracting only ideal clients and the direct effect of that is…happy clients who get the results they want. Thank you Cindy, you are just amazing and thank you for helping me become more successful
Toy Joubert, www.careerchange.co.za
“Before I began working with Cindy, I had spent 3+ years, attempting to add additional services and offers to my one-on-one coaching business, investing in high-end mastermind groups and taking multiple courses with a variety of skillful coaches. No matter how many different pieces of advice I received from successful mentors, I found that I was not getting the level of attention and care necessary to make wise business decisions and successfully implement new systems and offers. I arrived on Cindy’s doorstep (so to speak :-)), exhausted and frustrated, feeling like I had a gold mine of talent, but no roadmap to actualize my full business potential. Within approximately two months, we created my first virtual group offer, crafted powerful webinar content and executed an extremely effective marketing strategy that resulted in my very first launch being a total success! In an industry where many talented coaches flounder for years without the right guidance, I could not be more grateful to Cindy for her business brilliance, her relentless attention to the details of my unique professional journey and her consistent generosity and dedication to my success. Working with Cindy has made all the difference.”
Michelle Atlas, MichelleAtlas.com
