What You Really Need to Win Over New Clients

What do you think are the two key things your prospective clients most care about when deciding if they want to work with you?

They want to know two key things:

1. You can help them

2. You care about helping them

You need both pieces in place. Today we’re going to focus on the second piece. I cover the first piece – you can help them – in this blog post.

How do you show you care about your prospective clients? There are lots of ways, but let’s cover a few here.

The most obvious is to sincerely care. People can smell fakery miles away. That’s one of the reasons it’s so important to choose a niche that you’re passionate about.

You can also show you care by always coming from a place of service. Think about how you can help people and add real value. Get creative about it.

• Do a free open Q&A call
• Start a Facebook group
• Offer a free strategy session
• Create great content on your blog
• Do a free webinar or teleseminar
• Create a value giveaway
• Offer a free business assessment
• Say thank you when someone buys from you (send a card, pick up the phone and call them)

Just keep in mind one key thing when you do all this. Don’t be tied to the outcome. Give without having any expectations of getting anything back.

Another way to show that you care and earn people’s trust is to allow them to get to know you.  Let people get to know the real you, not some manufactured version full of grandiose statements and sound bites.

People want to be able to relate to you. So don’t be afraid to admit your challenges and vulnerabilities.  If you just flout all your successes without mentioning any of the challenges you’ve faced along the way, you stop being relatable and real.

Put yourself out there for people and show that you care. The right people will show they care about you too.

Please leave your comments and ideas below. Thank you!