If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. You want to “claim your blog” with Technorati.
Claiming your blog will add it to Technorati’s Blog Directory, in the categories you specify. You can also specify tags for your blog, and it will appear in the lists of blogs on Technorati’s Tag pages. Your claimed blog will also appear on your public profile page, so anyone who views that page will see it. Technorati also tracks “blog reactions,” or blogs that link to yours. You will want to search for your brand on Technorati, and subscribe to RSS alerts so that when someone blogs about you, you find out.
Here is info on how to claim your blog with Technorati http://technorati.com/blog-claiming-faq/
And here is a great little tutorial on how to claim your blog on Technorati:
http://weblogs.about.com/b/2009/02/18/claim-your-blog-on-technorati.htm
Note: When you claim your blog with Technorati, they will require you to insert a “claim code” somewhere on your blog so they can verify that you are the owner of the blog. Here is my claim code. 7KFD4NMXVAA5
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