Webinars are by far my favorite way to reach more people and get new clients. Of course, that wasn’t always the case.
In fact, the very first webinar I ever did was one I’ll never forget — because it was such a disaster. I did it with two other online friends, and we put together some great content. But after we did it, we realized we were missing the most important thing — we had no idea what we wanted people to do after the webinar.
Still, it got our feet wet and in business (and life), the stepping stones are so valuable. That was many years ago, and I’ve learned a thing or two since then.
So now I’d like to share my most valuable webinar success tips with you…so your stepping stones can be more like giant leaps forward!
1. Start with the end in mind.
What do you want participants to do at the end of the webinar? Typically, the call to action is one of three 
things.
The first is to apply for a strategy session or consultation (either free or paid). As a variation of that, you can invite people to apply for a conversation with you to see if they’re the right fit for a premium program. Or you can simply sell your program on the webinar.
How do you know which call to action to choose? It depends on the price point and your level of experience. As a rule of thumb, if the program is $2K or higher, it’s generally easier to sell that via a private consultation. If you’re less experienced selling from a webinar, you may want to lower that to a $1K threshold.
2. Know your big idea
You have to know the #1 big idea that unifies your webinar, offer and marketing. What is the big message 
you want people to walk away with?
That big idea or message should be congruent with your Core Message (what you stand for in your business). It should also differentiate you, and connect with the hearts and minds of your ideal clients.
That big idea has to be communicated consistently throughout all of your marketing, including promotional emails, the webinar opt in page, the webinar itself, your offer, and your program.
3. Know Your Big Outcome
Now that you have the big idea for the webinar, you also want to get clear on the big outcome people will get. What is the #1 thing they will learn when they attend your webinar?
For instance, with my Messaging Webinar, the big outcome is that participants will learn the exact steps to create an authentic, client attracting message.
4. Know Your Content
There’s a tendency to want to cram in a ton of information on a webinar so you feel like you’re giving your audience great value. The truth is, it just ends up overwhelming them.
Instead, try breaking your teaching points into 3 Key Messages. What are the 3 key things you want people
to learn? Those 3 teaching points should “position” your program. In other words, they naturally lead to a desire for your program.
So how do you know how much content to pack into each of these 3 key teaching points? Don’t attempt to do a deep dive training on each teaching point. Again, you’ll just overwhelm people. Rather, identify key teaching elements and supporting proof points for each teaching point. One of the best ways to have your teaching point sink in, is to use stories.
Stories are a powerful way to not only reinforce your teaching point, they are a great way to sell your program. Your story can be your own personal story, as well as stories from clients. Those stories (or case studies) provide great “social proof” that give your prospective clients confidence you can help them too.
5. Know Your Engagement Strategies
If you’re speaking in a room full of people, chances are they won’t leave the room or play around on their 
computer in the middle of your presentation. The same can’t be said for webinars.
So how do you hold your audience’s interest? You need to incorporate engagement strategies in your webinar.
Create interaction with your audience by asking questions of them, then read out some of the feedback you get. You can also have participants do a quick quiz so they become active participants.
If you’re doing a powerpoint presentation, don’t spend too much time talking to each slide. Use fewer words and a great image that makes an emotional connection with viewers.
Make sure your audience sticks around by offering a valuable “attendance prize” they can get at the end of the webinar. For instance, in my Messaging Webinar I offer a free testimonial template and training that shows people how to get and use great testimonials.
6. Know Your Offer
As we said in #1, you have to know what call to action you will have in your webinar. Now you want to
break it down and get specific, and be clear about what you will offer from your webinar.
If offering a strategy session, you want to clearly communicate who it’s for, how it will benefit them, and how it works (e.g. how to apply, what will happen after they apply).
If your offer is a program, be clear about the big transformation the program will create for participants, and what they’ll learn at each step of the program. You also need to clearly explain what they’ll get and how the program works.
Take some time to clarify pricing (including payment plans, webinar only savings), and bonuses (including fast action bonuses). You want to inspire people to take action right there and then, rather than put off their decision and potentially fizzle out.
Clearly, there are a lot of moving parts in creating a successful webinar. If you want to see one of my webinars in action, go to www.YourMagneticMessage.com
What questions do you have about webinars? What strategies have worked best for you? Please leave your questions and comments below.
Leave a Reply