Are You in Alignment?

Have you ever felt like you’re out of alignment with what you teach?

If so, you’re not alone.

The other day, on a group coaching call I was leading, one of my clients shared how she felt like she wasn’t walking her talk.

Her area of expertise is managing stress and she was feeling really stressed out. I could see the pain and worry on her face as she shared this.

So I asked the group if anyone else had ever felt out of alignment with what they teach. Almost every single person said yes.

We discussed what to do about it, and I’d like to share those tips with you.

1. Acknowledge

Give yourself kudos for recognizing when things are off course. You’re an expert but you’re also human. We all mess up, and we also keep learning and evolving.

2. Assess

Consider this a great opportunity to take a fresh look at where things are off. Take inventory of the things that you want to shift.

3. Plan

With your list in hand, prioritize and plan what you want to address first.

4. Share

Share with your clients and your audience what you experienced and what you did about it. They’ll appreciate your honesty and the opportunity to learn from you.

By the way, on the call, I also acknowledged there were some things that were out of alignment in my own business.

My whole message is about marketing that’s true to you and honors both you and your prospective client.

So when I took a step back and looked at some of my own marketing, I realized I needed to change some things. Here’s what happened.

A while ago, I invested in a program with one of the “gurus” to learn how to set up an evergreen marketing funnel.

I got it set up and it was working nicely. But as I took a fresh look at it, I realized that some parts of that funnel felt out of alignment with who I am and how I want to show up in my business.

For instance, I didn’t reveal that it was a pre-recorded training. And I gave people a deadline to invest and save 50%. Yuck.

So I redid the training and the funnel. I acknowledged that it’s prerecorded and told people how they can communicate with me if they have any questions.

And I got rid of the inflated savings and just offered people the same price no matter when they invest.

I kept an incentive to take action by offering some valuable bonuses, but gave them enough time to think things through and take action if they feel like it’s a good fit for them.

I’m so glad I addressed that disconnect.  And, as I mentioned earlier, I know that it happens to all of us. The important thing is to recognize it, and address it. Because when your business is in alignment with your values and message, it feels good — and it’s way more effective.

What about you? Are there any places where you may not be walking your talk?

I love hearing from you and, as always, promise to share a personal reply.