It’s not enough to know who your target market is, you have to really understand them. You need to know what their biggest pain points are, and then create solutions they want. Many coaches and other solo professionals make a big mistake here. They assume they know what their target market wants. If you try […]
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Attract Your Ideal Clients While Working With Others
Guest Blog Post by Richard Goutal Of course you want to attract your ideal clients. But it is also true that other coaches and businesses are seeking those same ideal clients. If there was no competition for the attention of these clients, you would be correct to think you may have too severely limited your […]
The #1 Ingredient in Building a Targeted List
Have you ever gone to a website and plunked down hundreds or thousands of dollars on a service when you knew absolutely nothing about the person offering that service? I’m guessing that you haven’t. If you’re like most people you want to get to know someone before investing in them. One of the biggest mistakes […]
It’s Time to End the Frustration and Attract Your Ideal Clients
Something happened in the past few months that has really had an impact on me. Watch the video below, and/or read on to learn more…. You see, I’ve been attending a lot of live events lately and meeting coaches and consultants who are struggling to build their business. In speaking with them at length, I’ve […]
11 Tips to Better Writing
By Donna Kozik Remember hearing the stories of tortured or starving writers? Luckily, it’s not that way anymore. Now, with email, blog posts, status updates, tweets and more, we’re all writing more. And most of us find it’s really not that difficult. A book though, that might be another matter. Even though it’s more common […]
Summertime Plans That Revitalize Your Business
Many of us are dealing with the summer time lazies. As a parent whose elementary school kids are in the full-time fun zone, it can be challenging to be disciplined about business. Luckily, I absolutely love what I do so when I do have the opportunity to work, it’s a good thing! Still, it’s not […]
5 Simple Ways to Make Marketing Easier
What do you think of when you think of “marketing”? Does it seem like something overwhelming, manipulative, salesy or uncomfortable? If so, then I’m going to share a new way of thinking about marketing that will help you embrace it, and maybe even enjoy it! First of all, let’s define what marketing means. There are […]
8 Emotional Triggers that Inspire Your Prospects to Take Action
As a solopreneur, how do you get people to do what you want them to do? How do you inspire them to opt-in to your list, become a raving fan, and buy your products and services? The key lies in understanding the psychological and emotional triggers that inspire action. Once you understand these, all of […]
Survey Says….
Taking the pulse of your target market and community on a regular basis is so important. Let’s face it. Every article we write, every program we create, and everything we do is designed to add value for our clients, prospects and community. It was with that in mind that I sent out a quick survey […]
Michele Scism Shares Tips on How to Make Blogging Easy!
If you have a blog, then congratulations! The next step is to fill it with valuable content that benefits your target market. How do you know what kind of content to create? Here’s the thing. If you’re really clear about your target market, and understand their needs and your solutions, then creating content is much […]
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