Your niche strategy is the foundation for your business success, and in some ways it’s very simple. What is the value you deliver? How can people benefit from working with you? You need to shift your focus from pursuing leads and clients to creating value. And when you know what value you provide and for […]
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Niche Strategy – What’s the Difference Between a Target Market and an Ideal Client?
Your niche strategy is critical to your success, and it’s an important part of your marketing funnel. In fact, it’s the entire foundation for your business. In this video, you’ll learn the difference between a target market and an ideal client, and see how you can create multiple streams of income as your target market […]
Four Simple Ways to Understand Your Target Market
To attract your ideal clients and create a targeted internet marketing strategy, you have to really understand your target market. What are their challenges, needs, desires, frustrations, preferred method of learning, etc.. Many people get overwhelmed with this research. I want to help you avoid that. Here are four simple ways you can get the […]
Coaching Niche – Free Training Video
Below is a free training video specifically for coaches who want help finding their ideal coaching niche. Without a clear niche strategy, it’s much harder to attract your ideal clients, become a true expert in your field, and command higher fees. I would recommend also downloading your free report, “Ten Steps to Finding and Attracting […]
Create a Marketing Funnel For Your Niche
Your marketing funnel is like a visual marketing plan for your business. Your marketing funnel allows you to structure exactly how you will create multiple streams of income. It also creates a road-map of how you can guide your target market through a path of increasing loyalty and confidence that you can help them. If […]
Money Saving Tips for Small Business – Can You Afford to be Cheap?
As a solo entrepreneur, you know you have to invest in your business. But how do you know where to invest your money for the best return? When can you afford to be thrifty, and when should you avoid cutting corners? Here are three tips to help you spend your money wisely. 1. Does it […]
How to Build a Successful Coaching Business
I was recently invited to speak at an event in Portland about how to build a successful coaching business. Here is an excerpt from the presentation (If you can’t see it, then click here). In the presentation, I covered everything a new (or struggling) coach needs to build a successful coaching business: How to […]
Market Segmentation: Who is Your Target Market?
The whole foundation for your business begins with market segmentation and truly understanding your target market. If you don’t understand your target market, then you can’t create a solid niche marketing strategy, and all of your marketing efforts will be wasted. Learn why market segmentation is so important, how to identify your target market and […]
Small Business Marketing Strategies– Learn from the Best
Last week I spent 4 days at a conference where I had the opportunity to learn some great small business marketing strategies from some top coaches, including Brian Tracy, Milana Leshinsky, Mari Smith, Lisa Sasevich and Christian Mickelson. I promised my readers that I would share some of my key takeaways from this event. So […]
How to Know What Training, Marketing or Coaching Programs to Buy
As a coach, I learn as much from my clients as they do from me. Today was no exception. I met with someone this afternoon who asked a great question. She had just purchased a marketing program and wasn’t sure if she had made a good decision. I hear this kind of question a lot. […]
