Do you know the difference between marketing and sales? Do you know the one key to being successful at both? Let’s start by defining both terms. Marketing is is what you do to attract qualified prospects, and sales is what you do to build relationships and close the deal. In other words, marketing is everything […]
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Niche Market vs. Target Market – What’s the Difference?
The terms “niche market” and “target market” are often used interchangeably. Knowing the difference between niche definition and target market definition is not just a matter of semantics — it is crucial to your business success. A target market is the group of people to whom your product is being marketed — WHO A niche […]
Small Business Marketing Strategies That Work
As a solo entrepreneur, you need to find small business marketing strategies that work and that are cost effective. There is no reason to waste your time or money. If you are using a shotgun approach with your marketing — trying a little of everything with no real plan or strategy — then you’re probably […]
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