Your marketing message is one of the most valuable assets you can create for your business. Even the best (and shiniest) marketing activities will fall flat without effective messaging. So what makes your marketing message effective? Here are 10 criteria to help you assess the effectiveness of your message. 1. Focused Your marketing message should […]
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The 3 Key Things That Inspire Your Ideal Clients to Hire You
You want to get new coaching clients. And yet, in this noisy online world, it might feel like there are hundreds (or thousands) of people who do what you do. And that begs the question — why should people work with you? It’s one of the hardest questions to answer, but also the most important. […]
5 Reasons to Avoid Hype Marketing – and What to do Instead
Think about some of the words associated with marketing…. Juicy, sizzle, 6 figures, launch, effortless. What do you think when you hear these words? I know what I think. Hype. It’s to the point that you might think that in order to have a successful online business you have to be willing to market yourself […]
How to Use Zoom for Group Coaching and Webinar
My favorite new toy is Zoom. The technology is very reliable and more flexible than I imagined possible. My only complaint about it is the sign up page makes it a little confusing as to what you should get. So I recorded this quick video that shows you what options are best for hosting coaching […]
6 Signs It’s Time to Rebrand
Have you been thinking about rebranding? I recently underwent a rebranding and it’s been a tremendous experience. It took me a while to decide to rebrand and then to get my new branding out there. But now that it’s done, I couldn’t be happier. If you’ve been thinking about rebranding, there are 6 key signs […]
Create a Brand Message that’s True to You
If you’re marketing yourself online, you have just seconds to capture someone’s attention before they click away. So how do you capture peoples’ attention? How do you keep then engaged and connected to you? Through the power of your brand. What’s a Brand? Everyone talks about “branding” and how important it is to your business […]
The Key to Nailing Your Next Interview
When we think about media interviews, we think about “us” vs. “them”. You know — those “got ya” questions so the reporter can get a juicy soundbite. Thankfully in the world of online marketing, it’s not the same thing at all. When you do an interview — e.g. for a podcast, Facebook Live, or tele […]
How to Excite Potential Clients to Say Yes to Working with YOU!
You’re at a networking event and the host starts the meeting by saying, “Let’s go around the table and introduce ourselves. Tell us what you do and who your ideal client is so we can get to know you and share referrals”. You’ve been in that exact situation, haven’t you? And if you’re look most […]
LeadPages – Integrating with Your Email Management System
As you grow your business online, it seems like there are all these systems that don’t talk nicely to each other. Thankfully, LeadPages integrates with just about every email management system out there. In this video, I show you how to integrate LeadPages with your email management system, and how to integrate a particular page […]
How to Easily Create Landing Pages that Reflect Your Unique Brand Using LeadPages
If you’re building a business online, you need some great tools to help you. Some are just toys that you collect and never use – you know that bright, shiny object thing. And others are indispensable tools that make your life so much easier. Let’s focus on the latter. I want to start with one […]
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