Your Message is the most important part of your business. I know that’s a bold statement but think about it. You can have the greatest programs or services in the world, but if you don’t know how to communicate your message, you’re dead in the water. There’s a lot more to your message than just […]
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Branding From the Inside Out
I hired a graphic artist to create a logo for a new program I’m launching and when she sent me the first draft I realized I had made a big mistake. It’s for a program that’s all about standing out with your message and she had an image of a megaphone in the logo. Now, […]
Build on Success – Advice for a Beginning Solopreneur
I received a great email today and I’m sharing it with you because I know this is a common problem for so many beginning solopreneurs…. “I kind of have my own business, but struggle in the marketing, narrowing down my niche and in the confidence area. I am at that stage of listening to all these […]
5 Signs It’s Time to Rebrand
I recently underwent a rebranding and it’s been a tremendous experience. It took me a while to decide to rebrand and then to get my new branding out there. But now that it’s done, I couldn’t be happier. So how do you know if you’re ready for a rebrand? Here are 5 key signs that it’s […]
From Pain to Solutions that Sell
I was on a group coaching call with some of the Package Your Passion With Ease Members the other day, and there was a lot of discussion around how to pinpoint the solution that you’re here to provide. If you’re a coach or consultant or other service professional, what your clients are really investing in are […]
Are you playing too small?
My kids teach me so much about life and business. Let me tell you a quick story and you’ll see what I mean. My older son is entering 8th grade next year and was faced with a tough decision. He has been in a great school the past 2 years, but it’s not challenging him […]
How To Build an Online Community
In this world where we’re all so disconnected from each other, it’s easy to blame technology. But at the same time, technology can bring us together. If you’re a solopreneur working from your home office you understand exactly what I mean. If you’re like me, there are probably people you’ve collaborated with and worked with […]
Grow Your Business with Your Facebook Page
Millions of people are on Facebook every single day. If you’re not yet using Facebook to grow your business, you’re seriously missing out. There are 4 key ways to grow your business with Facebook: – Facebook Page – Facebook Groups – Facebook Events – Facebook Ads Today, we’re going to look at how to grow […]
The #1 Way to Avoid Cookie Cutter Marketing
Do you ever fall into the trap of cookie cutter marketing or copying what others are doing? If so, then you’ll want to read on. If you prefer to listen, I covered this subject in more detail on my recent Community Coaching Call. (If you want to be notified of future monthly calls, be sure […]
Super Easy Way to Create High Converting Landing Pages
I love playing around with new tools that help me build my business, especially when they’re super easy to use. For the past few months I’ve been using a tool called LeadPages that allows you to create high quality (and very effective) landing pages, thank you pages, launch pages, sales pages and more. I recently […]
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