If you’ve been marketing yourself online for any period of time, then you can probably relate to this. Sometimes I feel as though I’m back in high school. Think about it for a minute. There are the cool kids (the ones who are always promoting one another). There are the nerds who do their own […]
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Are you a good role model for your clients?
The other day someone, let’s call her Sandra, told me about a coaching program she was considering investing in to help grow her coaching business. She wanted my advice about whether this was a good fit for her. She told me that the coach spent 90 minutes with her on a free coaching call, and […]
Appreciation Marketing from the Heart
I’ve been thinking a lot about appreciation lately. It’s funny how we stop to appreciate things on certain occasions. We give thanks to our moms on Mother’s Day, we appreciate our lovers on Valentine’s Day, we stop and appreciate things on Thanksgiving. But don’t you think we should appreciate people and things in our lives […]
6 Simple Tips to Communicate Your Unique Value
In this noisy, competitive environment it’s so important that you identify what makes you unique. What is it about your approach, perspective or even personality that allows you to shine? This can be hard to do by yourself because we often overlook the things that make us special. They come so naturally to us that […]
3 Ways to Use Best Practices to Grow Your Business with Confidence
We’re thinking of remodeling our house and putting on an addition. The boys are getting bigger and the house is feeling smaller. So the other weekend we went on a family bike ride around the neighbourhood and looked at various remodels, taking photos of ones we liked. None of the remodels represented exactly what we […]
Protected: Cheryl Smith Website Review
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Program Launch – Lessons Learned from the Trenches
Last week I launched a new program. It’s called Niche in a Day. Pretty cool name, right? I first thought of the idea for Niche in a Day almost 2 years ago. In fact, I even bought the domain name then. It took me a while to get this program out, but I’m very glad […]
How to Find Your Perfect Life Coaching Niche
I had a call with this wonderful lady the other day. She graduated from coaching school over a year ago and has been struggling ever since with finding her coaching niche. She decided that she was going to become a life coach and help people who are going through a transition in life. Sound familiar? […]
Surveys Are Your Target Market Research Gold Mine
One of the greatest compliments you can get hear is “I felt as though you were speaking directly to me”, or “your program is exactly what I needed”. How do you know how to speak the language of your target market? How do you know what kinds of solutions and programs your ideal client are […]
How to Choose Your Coaching Niche — Passion or Expertise?
I received an interesting email from one of my subscribers recently. In her journey to try to find her coaching niche, she asked: “I find two conflicting ideas. Firstly, research tells me that I should choose a focus where I have experience and knowledge. Second opinion says to rather choose a focus where there is […]
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