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The Key to an Effective Marketing Message

by Cindy Schulson 4 Comments

Hi, I’m Ellie and I am a life coach. I have a certificate in coaching from one of the top coaching schools, and I help people improve their whole outlook on life. How would you react if you  heard that? Would it capture your interest? Would you have a clear understanding about what Ellie does […]

Filed Under: Attract More Clients

What You Really Need to Win Over New Clients

by Cindy Schulson 6 Comments

What do you think are the two key things your prospective clients most care about when deciding if they want to work with you? They want to know two key things: 1. You can help them 2. You care about helping them You need both pieces in place. Today we’re going to focus on the second […]

Filed Under: Attract More Clients

5 Simple Ways to Create a Captivating Brand

by Cindy Schulson 8 Comments

The term “personal brand” means different things to different people. Think of your brand as how people think and feel about your company. It should instantly communicate your personality and unique value, and set you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create […]

Filed Under: Authentic brand, What is Branding Tagged With: authentic brand, coaching business, coaching niches, personal brand, What is Branding

How to Pinpoint Your Unique Value

by Cindy Schulson 8 Comments

One of the biggest challenges we face as entrepreneurs is identifying and communicating our unique value. What is it that we do that makes us so darn special? You do good work and you get nice compliments and feedback from your clients and the people you help. But have you ever stopped to really think […]

Filed Under: Attract More Clients

How to Leverage Your Strengths for Fastest Results

by Cindy Schulson 6 Comments

Do you know the fastest way to build a profitable business? You might think it’s to follow the market and look for opportunities to fill. Or you might think it’s to focus on what you’re most passionate about. But opportunity and passion aren’t enough on which to build a business. The real key to getting […]

Filed Under: Attract More Clients Tagged With: coaching niche, signature system

How to Get a Great Client Testimonial

by Cindy Schulson 4 Comments

Testimonials are an important part of establishing your credibility. They give your prospective clients a sneak peek of what it would be like to work with you. They illustrate not only the results you helped them achieve, but an idea of who you are as a person and what it’s like to work with you. […]

Filed Under: Attract More Clients Tagged With: Attract More Clients, client testimonial, how to get a testimonial

Business Building Lesson – A Tale of Two Penguins

by Cindy Schulson 12 Comments

I took the boys ice skating this week and as someone who grew up skating, let me tell you, it’s not like riding a bike. I can still skate but nowhere near as good as I used to growing up in Canada! The best part though was seeing the incredible learning curve of the kids. […]

Filed Under: Mindset for Success

Coaching Niche – Do You Really Need It?

by Cindy Schulson 6 Comments

One of the questions I get asked a lot is, when should I choose a coaching niche. Here are some of the things that stop coaches from choosing a niche and the biggest benefits you’ll gain with a clear niche.

Filed Under: Coaching Niche Tagged With: coaching niches

Your Client Journey is the Key to More Income & Better Results for Your Clients

by Cindy Schulson 13 Comments

What if there was a way to make what you do more tangible and easier to explain to your prospective clients? And what if you could package what you do in different ways, so you can earn more leveraged income and move beyond one-to-one services? There is a way to accomplish both those things, and […]

Filed Under: Coaching Tools Tagged With: client journey, coaching business

A Simple Guide to Hosting Your Own Webinar

by Cindy Schulson 10 Comments

Webinars are a great tool to help you build your business. If you’ve never done one before, it can seem a little intimidating. But I promise you, it’s not. In fact, once you’ve done one, you’re going to be hooked!  Let’s look at why you want to do a webinar and how to do it […]

Filed Under: Attract More Clients, Build Your List, Market Your Business Online

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