The other day one of my clients posted a question in our private Facebook group. She asked: “Cindy, I like the look of your latest (actually, all) of your downloadable pdf reports. Do you know if these were created in word or with some other (fancier) software? If it’s easy, I’d love to learn to […]
Authentic brand
10 Criteria for an Effective Marketing Message
Your marketing message is one of the most valuable assets you can create for your business. Even the best (and shiniest) marketing activities will fall flat without effective messaging. So what makes your marketing message effective? Here are 10 criteria to help you assess the effectiveness of your message. 1. Focused Your marketing message should […]
6 Signs It’s Time to Rebrand
Have you been thinking about rebranding? I recently underwent a rebranding and it’s been a tremendous experience. It took me a while to decide to rebrand and then to get my new branding out there. But now that it’s done, I couldn’t be happier. If you’ve been thinking about rebranding, there are 6 key signs […]
Branding From the Inside Out
I hired a graphic artist to create a logo for a new program I’m launching and when she sent me the first draft I realized I had made a big mistake. It’s for a program that’s all about standing out with your message and she had an image of a megaphone in the logo. Now, […]
5 Signs It’s Time to Rebrand
I recently underwent a rebranding and it’s been a tremendous experience. It took me a while to decide to rebrand and then to get my new branding out there. But now that it’s done, I couldn’t be happier. So how do you know if you’re ready for a rebrand? Here are 5 key signs that it’s […]
