You do great work with your clients, and have solutions that change people’s lives. But the reality is there’s an ocean of coaches, and it’s getting more crowded each day. One of the best ways to stand out, get more clients, and create the greatest impact possible is by packaging your brilliance in a Signature […]
Attract More Clients
The Secret to Easy Yes Enrollments
Do you ever get uncomfortable when making an offer on a strategy session? You feel really good during the discovery process. You’re building rapport, listening deeply and adding value. Then when it comes time to make the offer, you kind of freeze. It’s totally understandable, because the reality is, coaching is so intangible. What most […]
How to Simplify Marketing with Heart vs Hype
Recently, I was invited to speak about marketing at a live event. The host of the event asked me a question that surprised me. He asked me, do you like marketing. In that moment I checked in with my gut and the answer was clear. Yes, I really do like marketing because it allows you […]
Marketing with Heart
I know that you’re passionate about what you do and serving your clients. And I also know how frustrating it is to spend time, energy and money doing marketing that isn’t bringing you the results you want. I’d love to share a fresh way of thinking about and doing marketing that is totally aligned with […]
4 Kinds of Income You Can Create in Your Coaching Business
So many entrepreneurs I speak to are excited about the idea of earning income beyond one-on-one coaching. But did you know there are actually 4 kinds of income you can earn? Let’s quickly run through the 4 kinds of income: 1. Active Income – where you work one-on-one with your clients. 2. Passive Income – […]
Create an Exceptional Client Experience with AccessAlly
As a coach or other service professional, you want to create an exceptional client experience. What if there was a way to do that, while also making what you do more tangible and easier to explain to your prospective clients? And what if you could package what you do in different ways, so you can […]
How to Get New Coaching Clients by Adding Real Value in Your Marketing
In order to get new life coaching clients, you need to show your potential clients that you CARE about helping them and CAN help them. And one of the best ways to do that is to add real value for people in your marketing. If you haven’t heard the term “education-based marketing”, let me explain. […]
The 3 Key Things That Inspire Your Ideal Clients to Hire You
You want to get new coaching clients. And yet, in this noisy online world, it might feel like there are hundreds (or thousands) of people who do what you do. And that begs the question — why should people work with you? It’s one of the hardest questions to answer, but also the most important. […]
5 Reasons to Avoid Hype Marketing – and What to do Instead
Think about some of the words associated with marketing…. Juicy, sizzle, 6 figures, launch, effortless. What do you think when you hear these words? I know what I think. Hype. It’s to the point that you might think that in order to have a successful online business you have to be willing to market yourself […]
The Key to Nailing Your Next Interview
When we think about media interviews, we think about “us” vs. “them”. You know — those “got ya” questions so the reporter can get a juicy soundbite. Thankfully in the world of online marketing, it’s not the same thing at all. When you do an interview — e.g. for a podcast, Facebook Live, or tele […]
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