We hear a lot of talk about your “sweet spot”. I want to share a different way to think about your sweet spot as your business evolves. Because the truth is, your sweet spot will evolve as your business grows. In case you’re a word junkie like me, the term “sweet spot” is taken from […]
Coaching Niche
How to Find Your Perfect Life Coaching Niche
I had a call with this wonderful lady the other day. She graduated from coaching school over a year ago and has been struggling ever since with finding her coaching niche. She decided that she was going to become a life coach and help people who are going through a transition in life. Sound familiar? […]
How to Choose Your Coaching Niche — Passion or Expertise?
I received an interesting email from one of my subscribers recently. In her journey to try to find her coaching niche, she asked: “I find two conflicting ideas. Firstly, research tells me that I should choose a focus where I have experience and knowledge. Second opinion says to rather choose a focus where there is […]
Do You Need a Niche to Succeed as a Coach?
On an interview I did recently, I was asked a very good question about whether or not a coach can succeed without having a tightly focused niche. It’s a great question. Can you build a successful coaching business without having a clear coaching niche? Yes, but it will be much harder. Having worked with coaches […]
Coaching Niche – Do You Really Need It?
One of the questions I get asked a lot is, when should I choose a coaching niche. Here are some of the things that stop coaches from choosing a niche and the biggest benefits you’ll gain with a clear niche.
10 Signs Your Niche is the Root Cause of Your Problems
You’ve heard me (and lots of other people) talk about the importance of a niche. Having a clear niche brings many benefits, including: Credibility – It’s easier to become an expert, which allows you to gain more visibility and command higher fees Focus – You can focus your marketing to where your target market hangs out, which […]
Four Reasons People Fear Niches and How to Get Over It
If you’re tired of thinking about your coaching niche, I totally understand. That might sound strange coming from someone who helps coaches find their ideal niche, but there you go. The truth is there’s a lot of fear around choosing a niche… There are 4 main reasons people fear choosing a niche. 1. They’re afraid […]
