If you’re marketing yourself online, you have just seconds to capture someone’s attention before they click away. So how do you capture peoples’ attention? How do you keep then engaged and connected to you? Through the power of your brand. What’s a Brand? Everyone talks about “branding” and how important it is to your business […]
What is Branding
The Key to Nailing Your Next Interview
When we think about media interviews, we think about “us” vs. “them”. You know — those “got ya” questions so the reporter can get a juicy soundbite. Thankfully in the world of online marketing, it’s not the same thing at all. When you do an interview — e.g. for a podcast, Facebook Live, or tele […]
Is Your Message on Point?
I was watching TV at the gym today and was captivated by a show called Food Network Star. The show involves a competition where they’re looking for the perfect combination of cooking skills and an engaging personality. The winner gets their own show on Food Network. In this first episode, each contestant has 30 seconds […]
