One of my favorite TED Talks was given by Emilie Wapnick, where she celebrates the “multipotentialite”. A multipotentialite is someone with many interests and creative pursuits. Personally, I think a lot of entrepreneurs fall into this category. We are often creative, with many interests, passions and ideas. This can lead to trouble when you don’t […]
Niche Marketing Strategies
From Pain to Solutions that Sell
I was on a group coaching call with some of the Package Your Passion With Ease Members the other day, and there was a lot of discussion around how to pinpoint the solution that you’re here to provide. If you’re a coach or consultant or other service professional, what your clients are really investing in are […]
Find Your Unique Value and Let it Shine
If you’ve been marketing yourself online for any period of time, then you can probably relate to this. Sometimes I feel as though I’m back in high school. Think about it for a minute. There are the cool kids (the ones who are always promoting one another). There are the nerds who do their own […]
Protected: Cheryl Smith Website Review
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Niche Strategy Breakthrough – A Special Presentation for You!
I was in Las Vegas last weekend at an internet marketing event at which I gave a presentation about mastering your niche strategy. Although we had problems with the recording, I thought I would record the presentation for you. Enjoy! And please leave your comments, questions and feedback below. Thanks and warm wishes,
Are You Smarter Than You Think?
This morning my son, Noah, had a total meltdown. He’s in Kindergarten and it was his turn to do “sharing” today. He chose to share his longboard, which is a kind of skateboard. As it turned out, he was afraid he wouldn’t have anything interesting to share about his longboard. I sat him down on […]
Celebrate and Share Your Special Gift
The end of the year is a time for reflection and dreaming. I hope you’re going to join me in dreaming big for the coming year. As you plan for 2011, ask yourself if you are clear about what you’re doing and why you’re doing it. Is there a clear strategic focus for your business? […]
How Much of Yourself Should you Share in Your Coaching and Your Marketing?
If you’re a coach, then you know that the focus in your coaching is on the client. It’s all about helping your client move forward and it only makes sense that your coaching sessions focus on your client. But I have another perspective to share with you. I also want to reinforce a message […]
Niche Strategy – Find Your Value and then Deliver
Your niche strategy is the foundation for your business success, and in some ways it’s very simple. What is the value you deliver? How can people benefit from working with you? You need to shift your focus from pursuing leads and clients to creating value. And when you know what value you provide and for […]
Niche Strategy – What’s the Difference Between a Target Market and an Ideal Client?
Your niche strategy is critical to your success, and it’s an important part of your marketing funnel. In fact, it’s the entire foundation for your business. In this video, you’ll learn the difference between a target market and an ideal client, and see how you can create multiple streams of income as your target market […]
