Below is a free training video specifically for coaches who want help finding their ideal coaching niche. Without a clear niche strategy, it’s much harder to attract your ideal clients, become a true expert in your field, and command higher fees. I would recommend also downloading your free report, “Ten Steps to Finding and Attracting […]
Niche Marketing Strategies
Market Segmentation: Who is Your Target Market?
The whole foundation for your business begins with market segmentation and truly understanding your target market. If you don’t understand your target market, then you can’t create a solid niche marketing strategy, and all of your marketing efforts will be wasted. Learn why market segmentation is so important, how to identify your target market and […]
Small Business Marketing Strategies– Learn from the Best
Last week I spent 4 days at a conference where I had the opportunity to learn some great small business marketing strategies from some top coaches, including Brian Tracy, Milana Leshinsky, Mari Smith, Lisa Sasevich and Christian Mickelson. I promised my readers that I would share some of my key takeaways from this event. So […]
Niche Meaning — It’s Not What You Think
I’m going to say something kind of controversial with regard to your niche meaning, and you may or may not agree. It’s something I get pretty worked up about because it kills me when I see people passing over a great niche because they can’t find the best keywords. Keywords are not the main factor […]
Why are YOU so important in finding your niche?
When it comes to finding your niche, there are two approaches you can take. You can start with your “who” (target market) or your “what” (what solution you provide for your target market). In other words, you can start by looking outside yourself or you can start with YOU and what you uniquely have to […]
The Secret to Finding Your Niche
When creating their small business marketing strategies, many entrepreneurs have a really hard time finding their niche. First of all, they are often reluctant to target a specific niche because they’re afraid of turning away business. They also struggle with how to go about finding a niche. The secret to finding your niche is understanding […]
Niche Market vs. Target Market – What’s the Difference?
The terms “niche market” and “target market” are often used interchangeably. Knowing the difference between niche definition and target market definition is not just a matter of semantics — it is crucial to your business success. A target market is the group of people to whom your product is being marketed — WHO A niche […]
