What do you think of when you think of “marketing”? Does it seem like something overwhelming, manipulative, salesy or uncomfortable? If so, then I’m going to share a new way of thinking about marketing that will help you embrace it, and maybe even enjoy it! First of all, let’s define what marketing means. There are […]
Market Your Business Online
8 Emotional Triggers that Inspire Your Prospects to Take Action
As a solopreneur, how do you get people to do what you want them to do? How do you inspire them to opt-in to your list, become a raving fan, and buy your products and services? The key lies in understanding the psychological and emotional triggers that inspire action. Once you understand these, all of […]
Survey Says….
Taking the pulse of your target market and community on a regular basis is so important. Let’s face it. Every article we write, every program we create, and everything we do is designed to add value for our clients, prospects and community. It was with that in mind that I sent out a quick survey […]
Michele Scism Shares Tips on How to Make Blogging Easy!
If you have a blog, then congratulations! The next step is to fill it with valuable content that benefits your target market. How do you know what kind of content to create? Here’s the thing. If you’re really clear about your target market, and understand their needs and your solutions, then creating content is much […]
Three Decisions that Will Transform Your Business
I just attended Adam Urbanski’s “Attract Client’s Like Crazy Bootcamp” and have so much I want to share with you that will transform your business. In the video below, I share three of my biggest takewaways. Stay tuned for more insights, aha’s and lessons learned that you can implement in your own business. “You can […]
Do you have the mindset to succeed?
I’m reading a great book by Brendon Burchard called “The Millionaire Messenger”. I highly recommend it. In it, he shares how to succeed in the “expert industry”. I love how he focuses on the importance of mastering your topic and your target market as the two most important first steps. This reinforces so nicely what […]
Can You Market Without Hype and Still Get Results?
Last week I did my first real “launch”. I was pretty nervous about it because there were a lot of pieces to put together. But all got done in time thanks to the help of some amazing people. What made me the happiest was, not the sales (although that was nice too:), but the feedback […]
Squeeze Page Insights
I had a very good lesson today. I sent out an email to all the people on my list telling them about a great resource to make it super easy to create squeeze pages. One of my valued colleagues replied that she had never heard of a squeeze page. It was a great reminder to […]
Four Simple Ways to Understand Your Target Market
To attract your ideal clients and create a targeted internet marketing strategy, you have to really understand your target market. What are their challenges, needs, desires, frustrations, preferred method of learning, etc.. Many people get overwhelmed with this research. I want to help you avoid that. Here are four simple ways you can get the […]
Create a Marketing Funnel For Your Niche
Your marketing funnel is like a visual marketing plan for your business. Your marketing funnel allows you to structure exactly how you will create multiple streams of income. It also creates a road-map of how you can guide your target market through a path of increasing loyalty and confidence that you can help them. If […]
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