As a solo entrepreneur, you know you have to invest in your business. But how do you know where to invest your money for the best return? When can you afford to be thrifty, and when should you avoid cutting corners? Here are three tips to help you spend your money wisely. 1. Does it […]
Market Your Business Online
Small Business Marketing Strategies– Learn from the Best
Last week I spent 4 days at a conference where I had the opportunity to learn some great small business marketing strategies from some top coaches, including Brian Tracy, Milana Leshinsky, Mari Smith, Lisa Sasevich and Christian Mickelson. I promised my readers that I would share some of my key takeaways from this event. So […]
How to Know What Training, Marketing or Coaching Programs to Buy
As a coach, I learn as much from my clients as they do from me. Today was no exception. I met with someone this afternoon who asked a great question. She had just purchased a marketing program and wasn’t sure if she had made a good decision. I hear this kind of question a lot. […]
The Difference Between Marketing and Sales and How to Be Great at Both
Do you know the difference between marketing and sales? Do you know the one key to being successful at both? Let’s start by defining both terms. Marketing is is what you do to attract qualified prospects, and sales is what you do to build relationships and close the deal. In other words, marketing is everything […]
Small Business Marketing Strategies That Work
As a solo entrepreneur, you need to find small business marketing strategies that work and that are cost effective. There is no reason to waste your time or money. If you are using a shotgun approach with your marketing — trying a little of everything with no real plan or strategy — then you’re probably […]
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