Your Message is the most important part of your business. I know that’s a bold statement but think about it. You can have the greatest programs or services in the world, but if you don’t know how to communicate your message, you’re dead in the water.
Now there are different kinds of messages you want to create.
Most people focus on your Marketing Message. Your Marketing Message focuses on WHAT you do and WHO you help.
But there is another kind of message you also have to create for your business. In fact, it’s at the very heart of your business.
I’m talking about your Core Message.
Your Core Message is the big idea you want to share with the world. It captures the emotional core of who you are and what you stand for.
Your Core Message isn’t WHAT you do, but WHY you do it.
Think about it this way. Your typical Marketing Message is from the “outside in” – it focuses on your target market, your solution and what makes you unique
Your Core Message is from the “inside out”. It focuses on you first – WHY you do what you do.
This is what creates your voice. It’s what separates the leaders from copycat marketers
Behind every great brand is a fundamental Core Message. It sets the stage for all your other messaging and marketing.
Your Core Message allows you to stand out by making your position clear. It allows you to take a stand for what you believe in passionately.
When you communicate your belief through your Core Message, you can attract people who share the same values and beliefs. They get you and want to work with YOU! These are your ideal clients.
I’m extremely passionate about my Core Message. It inspires everything that I do, and is at the heart of my coaching and marketing.
This is my Core Message:
“The best way to stand out and captivate your ideal clients is by Marketing with Heart vs. Hype”
These aren’t just words to me. They’re my whole reason behind why I do what I do.
Want to learn more about how to create your own unique Core Message?
Get your free Brand Message Template here, and create a message that instantly communicates your unique value.
Finding CORE is definitely key for sustainability. Thank you for keeping this top of mind.
Thank you Jacqueline. Great point. When you build your business from a place of passion and strength and conviction, you build something you love not just now, but for the long term. Even when we go through those inevitable ups and downs:)
Your post left me speechless. I’m branding currently, and needed to be reminded to look beyond all the “stuff” and get centered. Thank you
I’m so glad Kim and really appreciate you sharing that. Your comment made my night and reminded me to always write not just from the head, but from the heart. Thank you!
My core message is that growing a business is available to everyone and will help them live their core values and goals.
Fantastic Caylie! And think about how you communicate that message in your marketing, programs, coaching work, etc. Thanks for sharing!
warm wishes,
Cindy
Dear Cindy,
Thank you for writing this post which has resonated with me for a number of reasons. I started my own business 7 years ago but I’ve always been baffled by marketing… I never could quite get to grips with my “magical marketing message” , the “outside in” stuff and now I understand why.
I recently had a “eurika” moment when I put my two passions together…”People’s potential” and “dogs” and now I have my core message. You see, in training my dogs Lucy and Harry for obedience competition, and developing such a special bond with them I have learned so much about myself as a leader and coach. And I believe there are lessons here for human-human relationships, teamwork, communication, self management strategies, the list is endless etc. It is a unique concept in the UK and is a point of differentiation.
But most importantly, I love my dogs, I love learning, and I love helping others to achieve their unique greatness, and now I am being myself, leveraging my skills, so that toegther we can all make a bigger, positive difference to our own organisations, our families, and the world in general.
Knowing all of this now makes the “outside-in” stuff so much clearer and easier somehow! Thank you, Cindy, for explaining the difference.
Thanks for sharing that Angela! I’m so glad you had that lightbulb moment and see the power of the “inside out” approach to marketing. Your passion truly jumps off the page!
warm wishes,
Cindy
Thanks for the clear walk-through of a CORE message. I realized that my core reasona and message is that people do not have to give in or give up in their life. (I, in fact, used it with a 12 year old client.)
Thanks Ameena! I’m so glad you found that helpful. I can’t tell you how powerful it is to have your core message. Of course, once you have it, you have to know how to use it – that’s another article!
warm wishes,
Cindy
I can’t wait to download your webinar. I have been struggling with this for weeks. I am currently enrolled in IPEC in their certification program for coaching. I am at the beginning stage of developing my brand by blogging and getting a feel for my audience. This seems to be a challenge for me because I love so many topics. I think the biggest problem, is that I am unsure who I resonate with based on my style and presence on the internet. I look forward in figuring this out in the upcoming months through my development process at IPEC. Thanks for sharing!
Thanks for sharing that Timna! I love how you’re getting more clarity by taking action. Well done and please let me know if you have any questions after you watch the webinar.
warm wishes,
Cindy