Small Business Marketing Strategies– Learn from the Best

Last week I spent 4 days at a conference where I had the opportunity to learn some great small business marketing strategies from some top coaches, including Brian Tracy, Milana Leshinsky, Mari Smith, Lisa Sasevich and Christian Mickelson.

I promised my readers that I would share some of my key takeaways from this event. So here goes.

• Build your value.

Your goal as a business owner is to increase the value you offer your target market. We all start with zero value.  Your job is to gain the skills and knowledge you need to increase your value. The good news is that all skills are learnable.

So ask yourself 3 questions. 1) Where are you now? 2) Where do you want to be? and 3) How are you going to get there?

You have to take the first step with no guarantee.  You have to be prepared for failure and rejection. Develop an unshakable persistence and determination.

• Focus on the results you provide
  

Many entrepreneurs market the services they provide or the process they use. Instead, your marketing should focus on the outcome you provide.

This one speaks to me in particular, because I’m always helping me clients shift their perspective from focusing on their services to the benefits they offer.

• Invest in yourself

You can’t expect people to invest in themselves more than you’ve ever invested in yourself.

Don’t just try to copy what others are doing. Invest in coaching to learn what goes on behind the scenes, and to help you build your business much faster.

At this event, I signed up for an amazing program by Milana Leshinsky to help take my business to the next level.

• Outsource

One of your key small business marketing strategies should be to focus on your strengths. Hire people who play what you have to work at.  Support yourself with a strong, powerful team of people to work with you.

• Grow your tribe

When marketing yourself online, your goal is not to just share a message, it’s to get other people to share that message with each other.

Create a social media strategy with clear objectives.  Identify 25 key influencers in your market. Find them on Facebook and Twitter, and get on their list.

• Love marketing

You have to love marketing as much as you love what you do for your business.  Make marketing a part of your business. Invest the time to develop sound small business marketing strategies and implement them, one step at a time.

• Create multiple streams of passive and recurring income
  

No matter what business you’re in, find ways to leverage your time and create multiple streams of passive income and recurring income. Package and automatically deliver your knowledge, experience and ideas. Your products are your castle. Have people go through your products before they get to you personally.

For coaches, find ways to take your coaching process and deliver it to many people at the same time. You will help a lot more people than you ever could with one-on-one coaching, and make a lot more money at the same time.

• Focus on your niche

Every single speaker, no matter what their area of expertise, emphasized the importance of finding your niche and targeting all of your products, services and marketing to that niche.

As a coach who helps solo entrepreneurs find their ideal niche, and then create a marketing pipeline to attract their niche, this was a great message to hear. It’s my passion to help solo entrepreneurs tap into their passions and experience to find their ideal niche so they can market themselves authentically and get faster results. Creating a solid niche marketing strategy is the key to your business success and loving the work that you do.

If you haven’t yet read my free report, “Ten Steps to Finding and Attracting Your Ideal Niche”, you’ll want to get a copy.

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