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Niche Strategy – What’s the Difference Between a Target Market and an Ideal Client?

by Cindy Schulson 4 Comments

Your niche strategy is critical to your success, and it’s an important part of your marketing funnel. In fact, it’s the entire foundation for your business.  In this video, you’ll learn the difference between a target market and an ideal client, and see how you can create multiple streams of income as your target market moves through your marketing funnel.

Filed Under: Niche Marketing Strategies

Comments

  1. Anthony Madume says

    November 9, 2010 at 3:23 am

    Hi Cindy,

    Good morning. Thanks for your article exploring the fact that – one target market can also be ones ideal client. I think you’re right in your conclusion that they are both products of your marketing funnel. In this example, the funnel serves as a filter through which ones target market/ideal client/audience comes through or are identified when a maketing test is undertaken via a process. Such a test a marketing test can reveal a lot.

    I also firmly agree that formulating a nitch strategy if critical to the sucess of a business. I really enjoyed this brief article.

    Thank you.

    Anthony Madume
    Founder & Enterprise Leader

    AFRICAN BUSINESS FORUM MERSEYSIDE

    Tel: 07505132850

    Reply
  2. Kai says

    November 9, 2010 at 8:29 am

    Cindy,
    I like your point about building a community – this really goes beyond the idea of having a marketing funnel. A community is built upon openness and trust; meaning that as marketers, we must be able to deliver on any promise we make or imply. From what I hear and see, this is where online marketing is going, away from big search engines and advertising to personal referrals. Building warm markets on the Internet; a new topic for MLM training, to name just one industry. And coaching is ideally suited for this community based marketing. Thanks for this clear presentation.

    Kai
    .-= Kai´s last blog ..Mike Klinger On Sustainable Attraction Marketing -What Is The Real Issue With MLM Recruiting Systems =-.

    Reply
    • Cindy says

      November 9, 2010 at 2:52 pm

      Many thanks Kai. I couldn’t agree more. It’s really about building relationships, isn’t it? And leveraging the Internet to connect with the people you’re meant to work with, collaborate with, coach and support.
      Thanks and warm wishes,
      Cindy

      Reply
  3. CBD says

    September 7, 2012 at 7:10 pm

    I think one of your articles somewhere else took me here and I am more than happy wit your video information about building a community. Well time work. thank you

    Reply

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