I was on a group coaching call with some of the Package Your Passion With Ease Members the other day, and there was a lot of discussion around how to pinpoint the solution that you’re here to provide.
If you’re a coach or consultant or other service professional, what your clients are really investing in are the solutions you offer and the transformations you help your clients create. Your coaching is the process you use to deliver that solutions, and it’s really not what your clients care about. That might sounds harsh if you’re passionate about coaching, but it’s the truth.
So how do you pinpoint the solution that you offer?
Some people say to choose a target market and figure out what they want.
I prefer to take a holistic approach that starts from within you. Why? Because I passionately believe that an “outside-in” approach to business doesn’t fully leverage everything that you bring to the table – your passions, strengths, experiences and voice.
When you take an “inside-out” approach, you have the power to build a profitable business that you’re passionate about and that plays to your greatest strengths. Without passion, it’s not sustainable. I’ve seen that happen too many times. And if you don’t play to your strengths, you’re making things a lot tougher than they need to be.
So start by looking within yourself at the solution you’re here to provide. Here are some questions to get you started:
- What are your greatest skills, experiences, passions and strengths?
- What are some of the success stories you’re most proud of in your life and career.
- What is your own personal story about the challenges you’ve overcome?
- How can others benefit from what you learned?
As you take a guided tour through these elements, your solution will present itself.
I’ll admit that this is often where most people get stuck. You’re often too close to it to see it. We have a tendency to take our experiences and gifts for granted. And we often don’t see clearly what is right in front of us.
You often need the system and support to pull it out of you.
Remember that your solution should address a real pain point for people. And it should be one they’re not only aware of, but want!
Also remember that while the journey starts from within, we also have to look outside ourselves to ensure that what we offer is aligned with what people want:
- Who is the best match for your solution and for you?
- Who is actively seeking your solution?
- Who’s able and ready to invest in it?
- Who can you easily relate to and care about helping?
- Who can you easily find offline and online?
These are some of the pieces of the “Niche Puzzle” that I love to help my clients put together.
As you put this puzzle together, remember that from every place of pain there is a solution. Both for you and for your clients.
Now it’s your turn. What is the big pain point that you solve for your clients? Please share in the comments below and we’ll give you feedback and hurrahs!
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