I had a call with this wonderful lady the other day. She graduated from coaching school over a year ago and has been struggling ever since with finding her coaching niche. She decided that she was going to become a life coach and help people who are going through a transition in life. Sound familiar? […]
Do You Need a Niche to Succeed as a Coach?
On an interview I did recently, I was asked a very good question about whether or not a coach can succeed without having a tightly focused niche. It’s a great question. Can you build a successful coaching business without having a clear coaching niche? Yes, but it will be much harder. Having worked with coaches […]
5 Simple Ways to Create a Captivating Brand
The term “personal brand” means different things to different people. Think of your brand as how people think and feel about your company. It should instantly communicate your personality and unique value, and set you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create […]
Coaching Niche – Do You Really Need It?
One of the questions I get asked a lot is, when should I choose a coaching niche. Here are some of the things that stop coaches from choosing a niche and the biggest benefits you’ll gain with a clear niche.
Build Your List the Profitable Way
There’s a lot of talk about having a big list. “It’s a numbers game”, “the money is in the list”. The truth is that it’s not just about having a big list. You want a targeted and responsive list. What does that mean exactly? A targeted list means that the people on your list are […]
Four Reasons People Fear Niches and How to Get Over It
If you’re tired of thinking about your coaching niche, I totally understand. That might sound strange coming from someone who helps coaches find their ideal niche, but there you go. The truth is there’s a lot of fear around choosing a niche… There are 4 main reasons people fear choosing a niche. 1. They’re afraid […]
