Your marketing message is one of the most valuable assets you can create for your business. Even the best (and shiniest) marketing activities will fall flat without effective messaging. So what makes your marketing message effective? Here are 10 criteria to help you assess the effectiveness of your message. 1. Focused Your marketing message should […]
The 3 Key Things That Inspire Your Ideal Clients to Hire You
You want to get new coaching clients. And yet, in this noisy online world, it might feel like there are hundreds (or thousands) of people who do what you do. And that begs the question — why should people work with you? It’s one of the hardest questions to answer, but also the most important. […]
Create a Brand Message that’s True to You
If you’re marketing yourself online, you have just seconds to capture someone’s attention before they click away. So how do you capture peoples’ attention? How do you keep then engaged and connected to you? Through the power of your brand. What’s a Brand? Everyone talks about “branding” and how important it is to your business […]
The Key to Nailing Your Next Interview
When we think about media interviews, we think about “us” vs. “them”. You know — those “got ya” questions so the reporter can get a juicy soundbite. Thankfully in the world of online marketing, it’s not the same thing at all. When you do an interview — e.g. for a podcast, Facebook Live, or tele […]
How to Excite Potential Clients to Say Yes to Working with YOU!
You’re at a networking event and the host starts the meeting by saying, “Let’s go around the table and introduce ourselves. Tell us what you do and who your ideal client is so we can get to know you and share referrals”. You’ve been in that exact situation, haven’t you? And if you’re look most […]
How to Create a Great Giveaway to Grow Your List
There’s no doubt that list building is a hot topic, and rightly so. Email marketing is still the #1 way to connect with your prospective clients and inspire them to take action. In order to grow a profitable list you have to create a great Giveaway, e.g. the gift you offer as an incentive to […]
4 Things to Communicate to Inspire Your Clients to Hire You
I was meeting with a client today helping her review the giveaway she created to grow her email list. This lady really knows her stuff, but as I reviewed it, I realized it wouldn’t inspire her prospective clients to hire her. So we went through an exercise where we uncovered the real reasons your potential clients […]
Does Your Message Do This?
Your Message is the most important part of your business. I know that’s a bold statement but think about it. You can have the greatest programs or services in the world, but if you don’t know how to communicate your message, you’re dead in the water. There’s a lot more to your message than just […]
