I received an interesting email from one of my subscribers recently. In her journey to try to find her coaching niche, she asked: “I find two conflicting ideas. Firstly, research tells me that I should choose a focus where I have experience and knowledge. Second opinion says to rather choose a focus where there is […]
Do You Need a Niche to Succeed as a Coach?
On an interview I did recently, I was asked a very good question about whether or not a coach can succeed without having a tightly focused niche. It’s a great question. Can you build a successful coaching business without having a clear coaching niche? Yes, but it will be much harder. Having worked with coaches […]
What is Branding and How is it Different from a Niche?
As a solo entrepreneur, developing your personal brand is key to your success. But what is branding exactly? According to branding expert, Dan Schwabel, personal branding is the process of how we market ourselves to others. Your personal brand is about how you show up in the world – the impression you leave on others. […]
Niche Meaning — It’s Not What You Think
I’m going to say something kind of controversial with regard to your niche meaning, and you may or may not agree. It’s something I get pretty worked up about because it kills me when I see people passing over a great niche because they can’t find the best keywords. Keywords are not the main factor […]
Why are YOU so important in finding your niche?
When it comes to finding your niche, there are two approaches you can take. You can start with your “who” (target market) or your “what” (what solution you provide for your target market). In other words, you can start by looking outside yourself or you can start with YOU and what you uniquely have to […]
The Secret to Finding Your Niche
When creating their small business marketing strategies, many entrepreneurs have a really hard time finding their niche. First of all, they are often reluctant to target a specific niche because they’re afraid of turning away business. They also struggle with how to go about finding a niche. The secret to finding your niche is understanding […]
Niche Market vs. Target Market – What’s the Difference?
The terms “niche market” and “target market” are often used interchangeably. Knowing the difference between niche definition and target market definition is not just a matter of semantics — it is crucial to your business success. A target market is the group of people to whom your product is being marketed — WHO A niche […]
