I received an interesting email from one of my subscribers recently. In her journey to try to find her coaching niche, she asked: “I find two conflicting ideas. Firstly, research tells me that I should choose a focus where I have experience and knowledge. Second opinion says to rather choose a focus where there is […]
The Fastest Way to Get a Handle on Your Competition
We don’t operate our businesses in a vacuum and it’s so important to know who your competitors are and what they’re doing. At the same time you don’t want to allow yourself to get overwhelmed by your competition. In fact, if you shift your perspective, you’ll find that your competitors can become valuable strategic alliance […]
How to Research Your Target Market
It’s not enough to know who your target market is, you have to really understand them. You need to know what their biggest pain points are, and then create solutions they want. Many coaches and other solo professionals make a big mistake here. They assume they know what their target market wants. If you try […]
Coaching Niche – Free Training Video
Below is a free training video specifically for coaches who want help finding their ideal coaching niche. Without a clear niche strategy, it’s much harder to attract your ideal clients, become a true expert in your field, and command higher fees. I would recommend also downloading your free report, “Ten Steps to Finding and Attracting […]
Create a Marketing Funnel For Your Niche
Your marketing funnel is like a visual marketing plan for your business. Your marketing funnel allows you to structure exactly how you will create multiple streams of income. It also creates a road-map of how you can guide your target market through a path of increasing loyalty and confidence that you can help them. If […]
Niche Meaning — It’s Not What You Think
I’m going to say something kind of controversial with regard to your niche meaning, and you may or may not agree. It’s something I get pretty worked up about because it kills me when I see people passing over a great niche because they can’t find the best keywords. Keywords are not the main factor […]
Niche Market vs. Target Market – What’s the Difference?
The terms “niche market” and “target market” are often used interchangeably. Knowing the difference between niche definition and target market definition is not just a matter of semantics — it is crucial to your business success. A target market is the group of people to whom your product is being marketed — WHO A niche […]
