Article marketing is a great way to help you build your list. It gives you free publicity and allows you to position yourself as an expert in your niche. Real quick – what is article marketing? It’s where you create your own unique content and submit it to different article marketing sites, such as EzineArticles. […]
Money Saving Tips for Small Business – Can You Afford to be Cheap?
As a solo entrepreneur, you know you have to invest in your business. But how do you know where to invest your money for the best return? When can you afford to be thrifty, and when should you avoid cutting corners? Here are three tips to help you spend your money wisely. 1. Does it […]
Small Business Marketing Strategies– Learn from the Best
Last week I spent 4 days at a conference where I had the opportunity to learn some great small business marketing strategies from some top coaches, including Brian Tracy, Milana Leshinsky, Mari Smith, Lisa Sasevich and Christian Mickelson. I promised my readers that I would share some of my key takeaways from this event. So […]
How to Know What Training, Marketing or Coaching Programs to Buy
As a coach, I learn as much from my clients as they do from me. Today was no exception. I met with someone this afternoon who asked a great question. She had just purchased a marketing program and wasn’t sure if she had made a good decision. I hear this kind of question a lot. […]
Why are YOU so important in finding your niche?
When it comes to finding your niche, there are two approaches you can take. You can start with your “who” (target market) or your “what” (what solution you provide for your target market). In other words, you can start by looking outside yourself or you can start with YOU and what you uniquely have to […]
The Secret to Finding Your Niche
When creating their small business marketing strategies, many entrepreneurs have a really hard time finding their niche. First of all, they are often reluctant to target a specific niche because they’re afraid of turning away business. They also struggle with how to go about finding a niche. The secret to finding your niche is understanding […]
Small Business Marketing Strategies That Work
As a solo entrepreneur, you need to find small business marketing strategies that work and that are cost effective. There is no reason to waste your time or money. If you are using a shotgun approach with your marketing — trying a little of everything with no real plan or strategy — then you’re probably […]
