I hired a graphic artist to create a logo for a new program I’m launching and when she sent me the first draft I realized I had made a big mistake. It’s for a program that’s all about standing out with your message and she had an image of a megaphone in the logo. Now, […]
5 Simple Ways to Create a Captivating Brand
The term “personal brand” means different things to different people. Think of your brand as how people think and feel about your company. It should instantly communicate your personality and unique value, and set you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create […]
What is Branding and How is it Different from a Niche?
As a solo entrepreneur, developing your personal brand is key to your success. But what is branding exactly? According to branding expert, Dan Schwabel, personal branding is the process of how we market ourselves to others. Your personal brand is about how you show up in the world – the impression you leave on others. […]
