If you’re marketing yourself online, you have just seconds to capture someone’s attention before they click away. So how do you capture peoples’ attention? How do you keep then engaged and connected to you? Through the power of your brand. What’s a Brand? Everyone talks about “branding” and how important it is to your business […]
What is Branding
Branding From the Inside Out
I hired a graphic artist to create a logo for a new program I’m launching and when she sent me the first draft I realized I had made a big mistake. It’s for a program that’s all about standing out with your message and she had an image of a megaphone in the logo. Now, […]
5 Signs It’s Time to Rebrand
I recently underwent a rebranding and it’s been a tremendous experience. It took me a while to decide to rebrand and then to get my new branding out there. But now that it’s done, I couldn’t be happier. So how do you know if you’re ready for a rebrand? Here are 5 key signs that it’s […]
5 Simple Ways to Create a Captivating Brand
The term “personal brand” means different things to different people. Think of your brand as how people think and feel about your company. It should instantly communicate your personality and unique value, and set you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create […]
Authentic Personal Branding Strategy – Goodbye Hollywood!
I just got back from a little family trip to Universal Studio in Hollywood and was blown away by how much of what we see in movies and TV is pure illusion. It really struck me how those same illusions carry over into some internet marketing businesses. Don’t let yourself get sucked into those illusions. […]
What is Branding? It’s Not What You May Think
What is branding? It’s all about the impression you leave on others. It’s what you stand for and the experience that clients have when they come to you. There is a lot of power in creating a brand marketing strategy. It helps you attract your ideal clients and stand out in a sea of similar […]
How Much of Yourself Should you Share in Your Coaching and Your Marketing?
If you’re a coach, then you know that the focus in your coaching is on the client. It’s all about helping your client move forward and it only makes sense that your coaching sessions focus on your client. But I have another perspective to share with you. I also want to reinforce a message […]
What is Branding and How is it Different from a Niche?
As a solo entrepreneur, developing your personal brand is key to your success. But what is branding exactly? According to branding expert, Dan Schwabel, personal branding is the process of how we market ourselves to others. Your personal brand is about how you show up in the world – the impression you leave on others. […]
